Email Marketing

Email Marketing is a process of sending the Business messages to a Group of People using Electronic-Mail.  To be explained broadly, the e-mail sent to the potential business customers is called Email marketing.

This involves sending advertisements about Business products, sales or donation through mail domains& meant to build the Brand awareness& trust.

These marketing emails can be sent to an Organization’s potential customers or a purchased lead list. This kind of marketing helps the merchants to maintain a relationship with previous or current customers or convincing new customers to purchase the products.

Types of Email Marketing

Transactional Emails

This type of Email is sent based on a Customer’s action with the Company. In short, this type of Email is to facilitate or conform the Business transactions with the Sales order.

Direct Emails

Direct emails involve sending the emails to the Customers with a promotional message. Companies collect a list of Customer emails from service companies to send the Promotional emails.

Mobile Email Marketing

Email Marketing can develop large traffic to Site through smart phones & tablets as well. Everybody has started using Smart phones and tablets nowadays. The promotional emails are generated by tracking the behavior of the customers and so it is an easy task to send the tailor made promotional emails which has the relevant business information.

Advantages

1. Increases the brand awareness
2. Easy to create
3. Easy to Track
4. Low Cost
5. Target fans of your brand

SEO Checklist for Launching a new Website

General Things to Do Before Launching Your New Website

Google Analytics

It is safer side to Monitor and measures the Traffic of your website since the Website is launched. The very first thing you must do as soon as you create your Website is to Install Google Analytics, which is a tool launched by Google to monitor the Health of your Website. Basically, You must grab the UA Code (HTML Tag)& update it in your’s Site’s source code. If you want to Check the presence of GA Code in your site, just search for “UA-”.

Robots.txt File

This file is to give the Command to the Google bot about the Website(which page to crawl& not to crawl).

Social Sharing Icons

Be active in Social networks& update your Profile link in the Social sharing icons of your site.

Google Webmaster

Set up Google search console, which will help you to analyze the Crawl status, broken links and Backlinks of your site.

Onpage optimization

Specific Things to Do Before Launching a New WordPress Website

Update your Wordpress site& Plugins regularly.

Create a Backup of your site without any Plugins, this will help you to recover in case of Hacking or 

Break stuff. I would recommend you to try Duplicator plugin which will transfer a Backup from one location to another.

Check the WWW status.I recommend https version for your site as well.

Uncheck the Check box, "Discourage Search Engines from indexing this site” under Settings/Reading option.

Final Tips to make Life easier

Don’t go for a Cheap Web hosting. Choose the best which suites your site in terms of Themes as well as Hosting company. I like Wordpress personally.

Set your Domain as an Auto renewal and make a reminder to notify you before the renewal date.

Set a Custom alert in Google analytics& web master which will trigger you at certain situation such as Crawl status ,back links and so on.

Source: Search Engine Journal