Email Marketing

Email Marketing is a process of sending the Business messages to a Group of People using Electronic-Mail.  To be explained broadly, the e-mail sent to the potential business customers is called Email marketing.

This involves sending advertisements about Business products, sales or donation through mail domains& meant to build the Brand awareness& trust.

These marketing emails can be sent to an Organization’s potential customers or a purchased lead list. This kind of marketing helps the merchants to maintain a relationship with previous or current customers or convincing new customers to purchase the products.

Types of Email Marketing

Transactional Emails

This type of Email is sent based on a Customer’s action with the Company. In short, this type of Email is to facilitate or conform the Business transactions with the Sales order.

Direct Emails

Direct emails involve sending the emails to the Customers with a promotional message. Companies collect a list of Customer emails from service companies to send the Promotional emails.

Mobile Email Marketing

Email Marketing can develop large traffic to Site through smart phones & tablets as well. Everybody has started using Smart phones and tablets nowadays. The promotional emails are generated by tracking the behavior of the customers and so it is an easy task to send the tailor made promotional emails which has the relevant business information.

Advantages

1. Increases the brand awareness
2. Easy to create
3. Easy to Track
4. Low Cost
5. Target fans of your brand