Classifieds: Marketing Trends

The requirements of a Product and the impact of online shopping lead a Classifieds Site to grow faster. Whatever the needs are, today everybody is buying and selling at one Tap. This shows the development of Internet Technology and the dynamic necessities of a common man. Let us assume, you have a new Classifieds Website, what will you do to get visitors and how will you convert them into buyers? What are the basic things to do with the Classifieds Website to acquire potential Customers? Here are few solutions to the Questions which knock your mind when you own a Classifieds Ad site.

So, you have a very own site with perfect URL Structures, Classifieds categories, and sufficient content. If you are a newbie, check out the following steps:

Initiation

If you are a startup, buy a long-lasting domain, select a captivating Classifieds theme; choose an Iconic logo and brand name. Remember, your URL structure should be short and it doesn’t include numeric and special characters. While creating a classifieds site, don’t implement all your design, implement logically.  Let us assume your plan is to create a classified site for Mobile recharges, Travel Ticket Booking, Paying Bills to postpaid connections and so on. Initially, proceed with releasing a module for “Mobile Recharges” only. Enhance your site with other services in near future. Make sure about the Location, your services cover.

Content Creation

Content is the King- is a popular adage in Internet Marketing, which is true too. If suppose you have 100 target URLs initially. You must have an engaging unique content for all those 100 pages. The content should have a good number of High-competition keywords in it. Let us assume if you have 200 words of content, you must have 2 unique Keywords in it.

For Example, the Keywords can be Classifieds site in India, Pay Mobile bills Online, etc.

Your target URL should have mandatory fields like Product name, product price, Location, Product description, Product images, etc. This helps the buyers to get useful information about the Products they wish to buy.

Acquiring people and Visitors

Now, you have a standard Classifieds Website based on On-Page SEO Suggestions with few Initial releases (Categories). Do research on Marketing and Proceed with the Digital Marketing Activities. Explore, consult people to do the right SEO practices. As your site is new, start with writing a Blogs, articles. Create a Facebook Page and do organic promotion (Add 5 Posts in your page on regular basis).

The next step is to create a Newspaper Ad/ Video. Posting an Ad in Newspaper will reach the lakhs of people. To grasp the Internet users, create a one-minute Advertisement about your Website and upload it on Youtube. Release new Videos weekly once. A Good video content will reach the hearts of people, thus increasing the Youtube subscriptions.

Now, start doing Off Page SEO activities. To be frank, there are no suitable SEO activities for the particular site. It is your Work that reaps the visitors in future. You can check the Web Master and Analytics tool to check the website traffic and standard Backlinks (Your Off-page SEO works that reflect in Webmaster).

Refer: Digital Marketing Strategies

Upgradation and Management

Plan for the next release!!  Let us assume, that you gonna launch “Travel Ticket Booking”, start your Off Page activities for Travel Tickets prior 15days of the release. You can do SEO for that as you have already planned its Title, Target URLs, Content, etc. while the particular Page is in maintenance. Make sure to engage with the people socially at every release, create trailer videos, facebook banner, blogs about the new release. Engage with your potential customers through Chat, Email, Forum and Facebook.

Localization

So, you are doing well with the Website on good traffic, response rates, and likes. Enhance your business presence across the cities and states.

Releated Blogs: Digital Marketing and Analytics

Off page Practices for Classifieds Ads Site

• As I told you earleier, your Classifieds Site should have minimum 150 to 200 words of content with targeted Keywords and Internal linking.

• Write minimum 2 website blog in a week, post minimum 3 blogs and articles in high PR Blog submission and Article submission sites(to achieve quality backlinks).

• Do Social Media Optimization on daily basis in high PR social media sites.

• Do Competitor Analysis through paid tools like SEO Profiler or else  use Google Search(search patterns) to find the competitor links-weekly thrice.

• Quality image sharing attract most of the visitors, share nice-looking images with good cretic on Image sharing sites.

• Stay active in forum submission sites and QA forums.

Likewise, search for SEO activities, latest SEO trends and implement to your Classifieds Website. You can find the results of SEO backlinks that impact your site on Google Web Masters.

Boasting a Classified Website is reliable boon, make it a standard Classified Ad Site through the comprehensive research on Search Engine Optimization, E-Commerce SEO and Marketing.