Digital Marketing and Analytics

Suppose you own a BPO company located in Chennai and has branches around the World, how will you acquire clients and what will you do to analyze the Website Visits and Conversions?

Be it a Startup or well-established firm, a Business must have an alluring website, high-end equipment, and enduring service. The emergence of Digital Marketing escorts the Business people to withstand their business through legitimate Marketing trends.

What is the use of selling the Car accessories to the person who doesn’t own a car? Do you really think that Time-honored traditional marketing still exist? Naah!! How will a marketing Person find his exact Customer? 

I agree that Telemarketing will perform better for the fields like Insurance, Education and Customer support. But what is the use of following up the customers Weekly, Monthly and Half yearly? So what if you reach the Customers through Internet Marketing? Internet Marketing helps the Business to find and interact with the potential customers, saving time and money.

Customer Management Life Cycle

How to build a Brand?

Browse for the Website templates that suits your business. Also, check the domain name and age prior hosting your website.

Your website content must be engaging and furnish the comprehensive details about the Business. 

Make sure to check your competitors and search terms related to your business. Let us consider, you own a BPO Company in Chennai and its related search terms would be “BPO Companies in India”, “BPO Companies in Chennai”, “Outsourcing Companies in India” and so on.

Do you believe in Social Media in reaching the long-lasting Customers? I do believe!! Social media platforms help a Business to reach the Customers through active posts, Ads and articles about product demonstration. These build a trust among the customers about your business.

Different Types of Website Promotions:

• TV advertisements
• Youtube Videos
• SMS marketing
• Email marketing
• Video Ads
• Social media Optimization
• Social Media Marketing (Facebook, Linkedin, Twitter)
• Onpage and Off Page Optimization
• Search Engine Marketing (Google Adwords, Google Adsense)

Digital Analytics

Digital analytics encloses the analysis and interpretation of business data emphasizing user actions on websites, mobile sites and mobile applications.

The positive outburst of connected devices like Smartphone, Tab, Notebook and other devices have made the World firmly connected than ever, empowering the Marketers to acquire the contact information at possible options of purchasing funnels. This kind of tie-ups in hotels and shops has given the unpredictable Data about the (turned to be) Customers.

“Today I received a Call from a renowned bank regarding Loan, but the thing is I don’t have an account in it” – Ensuring the growth of Marketing field.

With the appropriate skill set, processes and latest trends, you can uncover the digital information about how you connect with your customers, the effectiveness of your customer engagements and also furnish you the data on how to take effort on improving the outcome – the business results.

Analytics

Customer Centered

The traditional marketing funnel which includes Awareness, Acquisition, Engagement, Conversion and Retention is suspended by the emergence of Devices and Social media.

As a Marketer, one should understand the Customer expectations, predict customer actions and interpret the information that are most effective in driving the potential customers as converted leads to the business This new strategy means we are placing the customers back at the focal point of the analytics. It means we can provide reliable business services to the potential customers.

As I said earlier, Through Analytics, one can reach the right Customer who is seeking for “Car Accessories in Chennai”. 

Quantifiable Data 

A Marketer or an analyst can measure the Long-term (monthly, weekly, yearly) quantitative data and engagements that are taking place on the Websites. The parameters include the number of Visits, Bounce rate, referral channels, referral domains, referral keywords, the device used, actions taken etc.

Outcome

A digital marketer or analyst can set a Goal, track the Outcome out of efforts and Conversion values through Analytics. They can also measure out the well defined marketing strategy of the Website.

A 30% increase in organic results does not provide you a 30% increase in business outcome – assuming the ultimate business objective might flourishes you the possible outcome. Outputs are the data of your Work.

Key terms and its Attributes:

• eCommerce: measured by products sold and services offered
• Lead generations: measured by lead forms(Contact/Query forms).
• Web portals: measured by the ease of finding the information (Quality Content)
• Branding: measured by engagement and loyalty.