Digital Marketing Strategies

Hi Friends, I came across the interesting Article from Search Engine Land. It helped a lot to conclude my Doubt. Of course, for every Digital Marketing Executive that Blog site will be an asset!! I have shared the compact information about the vital topic mentioned in that blog.

“Which is better: SEO or PPC?” This debate is often discussed among most of the digital marketing executives. I reckon this is not a question with general answer, it really depends upon a Business’s current situation and its Objectives.

A renowned blogger from SEL states that Organic Search delivers quantifiable results at a better cost per lead than Paid search.

Startups may have a hard time while kick starting the Search Engine Optimization techniques and PPC can provide them fast track results when done correctly.

Analyzing the customer’s perspective and how they are engaged with web is a Key factor in determining whether the Organic search, Paid search or the combination of both is the premier approach for your inconstant situation.

In this Blog, I gonna explain the Pros and Cons of both SEO and PPC and benefits of running PPC and SEO simultaneously.

SEO: Improves your Traffic organically

Ranking in SERP for the targeted Keywords puts your Business in front of the customers in the same way if you advertise and drives Brand awareness.

Branding

Visibility of your website for Commercial search terms and informational queries related to your domain will lead to a potential Branding benefit.

Credibility

Many users skip ads and believe Organic Searches. Having your Website on SERP for your primary keywords can increase your credibility with the people searching for the related services.

Website Traffic

Maximizing the Website traffic provides you vast opportunities to drive Brand awareness and educate them a prospect, “Why they would buy from you”.

Cost per Click

Traffic derived from Organic search is Free, it is a sort of developing the Visibility which will take Time and Efforts (money), but SEO will not charge for each and every Impressions or Click.

Return on Investment

Website traffic through SEO can provide improved Return on Investment over Traditional Paid media Marketing and certainly improve upon Paid searches.

Cost

SEO is cost effective than all other Marketing strategies for delivering Awareness of your Brand and traffic to your site.

Sustainability

Organic traffic does not dehydrate, the moment you stop Paying. The sustainability of your site is based on the Quality Content and Backlinks.

Improved CTR

Certain users Click on Organic SERP results, though there are Exceptions to this Statement, you will obtain more Clicks from an Organic listing than from a highly placed Paid results.

Strategic Advantages of SEO

Visibility in SERP is not Easy or Quick- which is a Good as well as a Bad thing. At once you have established your Brand in Organic search results, your competitors can’t simply find their way in. 

This is, of course, one of the advantages over the Competitors if your Competitors are relying on Paid search results.

It is absolutely, neither Sunshine nor Rainbows, there are certain cons of SEO. In most of the time, Organic traffic can be slow and you may wildly excel.  If you are starting out with SEO and the Keywords you are Targeting show the Results which are dominated by the firms like Amazon, then you may rethink your strategy.

Your Site must have good Content to achieve strong Organic visibility. Not all the Businesses have the ample resources to tackle Content development or SEO, a business can Outsource the SEO Services as well. Strategies such as a sustainable Link building can definitely be difficult to adept; often a well-defined approach is required along with the Expert support.

PPC

How does a Paid search work apart from Organic search? Here are some benefits of PPC:

SERP Position

With four ads on Computer and three ads on mobile, Paid search dominates the Organic search results on SERP. Users will always see the Paid ads, even if they scroll down.

Improved Ads

Paid ads are the Advertisements, in which you have molecular control and sufficient space for delivering your Messages. Calls, Messages, Locations, Site links, Callouts and Pricing are the options for creating Ads that dominates the SERP.

Product Ads

Google helps the Business to advertise a Product under Shopping Ads category, which is listed with the Product details prior to the Organic results, improving a site’s CTR.

Brand Visibility

Running a paid Ad will let your Website to be seen by the right people. Even if they back off and research regarding your brand prior clicking to your Website, it will pay off to your Marketing.

Budget and Targeting

PPC has a tight control over your budget. It determines the daily budget and proceeds displaying ads with the fixed limit.

PPC targets your potential customers through Language, Device, type of Audiences and Search terms.

Marketing Intelligence

With the conversion tracking and an integration of Google Analytics, we can understand which Keywords convert the Customers, at what percentage and cost.

Testing

A/B Testing of Ads, landing pages and call to action buttons determine the Best results.

Cost

A well set up and Managed PPC account can be an inexpensive way to generate the Leads to your Business. If you are targeting for a smaller geographical area with the minimum number of Keywords, you can generate sufficient Leads without breaking the Bank balance.

There are various options for Paid advertisement and deciding the Smart choice will influence the better results. It is obviously usual to get into the Bid-wars with the competitors, which may drive costs up. As you start running your advertisements, you are often taking a bite out of your Competitor’s digital Apple.

Benefits running SEO and PPC together include:

• Increases confidence and awareness with both Organic as well as Paid Visibility

• Test your Keywords in PPC before committing to the SEO Practices.

• Remarketing helps you to be available all time among your visitors after a mild touch through Organic search.

• High-cost & High volume keywords and low converting keywords can be moved from Paid search to Organic search.

• Website traffic can be increased by relevant clicks from the paid search  and Organic search for high performing Keywords.

So, In SEL blogger’s experience with finite businesses, a combined strategy that looks at SEO as well as PPC is an advantageous approach.

Improved results are obtained by utilizing the Organic as well as Paid search. This will not be suitable for all the Businesses, but for an aggressive marketing, you have to develop a comprehensive strategy rather than looking for either SEO or PPC in an isolation.

For more detailed Information, visit: Search Engine Land